Video Production Business With AI: Launch And Scale A Video Editing Company With Artificial Intelligence

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By Sourav Das

Welcome to the era of artificial intelligence in video production! As the world becomes more digital, the demand for high-quality video content is skyrocketing. It is now very much possible to launch and scale a video production business with AI.

Artificial intelligence has already become an indispensable tool for businesses across various sectors, from e-commerce and retail to healthcare and finance. In the new world of AI-powered digital marketing and video production, new tools and techniques are reshaping the way brands create, distribute, and optimize their content.

AI brings significant benefits to video production, helping us create high-quality content faster and more efficiently. By using artificial intelligence, you can even build your personal brand with AI by producing professional videos that stand out.

A female influencer taking AI-assisted videos.

What Is AI In Video Production?

AI in video production refers to the use of artificial intelligence technologies to streamline, enhance, and optimize various aspects of the video creation process.

If you boost your video production business with artificial intelligence, you can easily automate repetitive tasks, generate creative ideas, improve the quality of your content, and gain valuable insights into your audience’s preferences and behavior.

As per the 2024 State of Video Report by HubSpot, 90% of businesses are fully satisfied with the ROI of their video production and marketing, highlighting the immense potential of AI in this industry.

As one of the most promising AI-based business ideas, video production offers numerous benefits, such as faster and more efficient editing, intelligent color grading, and real-time video analytics.

How Are AI Technologies Reshaping The Video Production Industry?

AI technologies are revolutionizing the video production industry by introducing new tools, techniques, and insights that enhance the efficiency, creativity, and impact of video content creation. It made a solid buzz when OpenAI announced its AI video maker called SORA.

According to the 2024 Global Internet Phenomena Report, the overall video traffic on the Internet witnessed a 24% Jump last year, underscoring the growing demand for video content.

This surge also highlights the need for efficient and innovative video production solutions, making AI an invaluable tool. In a video production business with AI, you can now create high-quality content faster, thanks to advanced algorithms and machine learning.

From intelligent editing and color grading to real-time analytics and personalized content recommendations, AI is transforming the way video production businesses operate and engage with their audiences.

AI is not only reshaping the video production industry but also transforming other sectors, such as the AI-powered travel business, where personalized video recommendations and virtual tours are enhancing the customer experience and boosting engagement.

A clapboard with some gifting ribbons on a wooden table.

The Future of AI-Assisted Video Production

The future of AI-assisted video production is incredibly promising, with the potential to revolutionize the way video content is created, distributed, and consumed. Video production companies that adopt AI technologies will have a competitive edge in the market.

As a video production company with AI, you can expect to see even more advanced tools that automate complex tasks and enhance creativity.

As per a Statista report, more than 3.5 billion people consumed online video content in 2023. By the end of 2024, there will be over 164.6 million live video viewers in the US alone.

The ongoing AI technological evolution is significant, and the growing demand will drive innovation in AI tools, making them indispensable in video production.

Just like the real estate business with AI leverages technology for better outcomes, video production will harness artificial intelligence to create more engaging and personalized content.

Launch And Scale Your Video Production Business With AI: 12 Tested Steps To Follow In 2024

There are several ways to launch and scale your video production business with AI. However, our team of AI experts worked hand-in-hand with our video editing team to find the 12 crucial steps that can deliver the best ROI in any video production business.

1. Storyboarding

A visual artist making storyboard concepts on a black board.

Storyboarding is a crucial step in the pre-production phase of video creation, where you visually plan out your video’s narrative, shot by shot. Additionally, storyboarding also helps you organize your thoughts, visualize your video’s flow, and communicate your ideas to your team.

By using AI-powered video production tools, you can streamline the storyboarding process and bring your creative vision to life more efficiently. These AI-driven tools can now suggest visually compelling storyboards, saving you time and effort in the creative process.

As per a Wyzowl report, the global average for online video consumption is 17 hours per week. This highlights the importance of creating engaging and well-structured videos that capture and retain your audience’s attention.

Harnessing the power of AI, you can easily generate storyboard ideas, automatically suggest scene transitions, and even create rough drafts of your video.

Tools like StoryboardHero, Pictory, and InVideo offer features to streamline your storyboarding process, whether you’re a seasoned professional or just starting. Once you have a basic storyboard, you can refine it using more advanced AI tools like Artbreeder and Deep AI.

With all these tools, you can experiment with different visual styles, camera angles, and scene compositions, all without picking up a pencil.

2. Scriptwriting

A female scriptwriter writing script.

Scriptwriting is where your video’s narrative, dialogue, and pacing are defined. If you run a video production company with AI, scriptwriting instantly becomes more efficient and innovative.

Using AI for scriptwriting is also vital for saving time and enhancing creativity. It ensures your scripts are well-structured and engaging, which is essential in capturing and retaining viewer attention. Excellent scripts are particularly important, given the competitive nature of the video production industry.

According to Influencer Marketing Hub, the average cost of running video ads on YouTube is $0.010-$0.030 per view. So, to reach 100K viewers on YouTube, companies need to spend between $1,000 and $3,000 on average.

This particular stat underscores the importance of having a well-written script that delivers your message effectively, maximizing the return on your advertising investment.

To leverage AI in scriptwriting, start with tools designed to assist in this area. AI tools like ChatGPT and Claude can help generate initial script ideas and dialogue. Scriptbook uses AI to predict a script’s success and optimize its content.

Scribendi offers AI-powered editing to refine your script. Additionally, you should use Grammarly to ensure your script is clear and error-free.

By using these tools, you can create compelling scripts that resonate with your audience and maximize your video production company’s success with artificial intelligence.

3. Streamlined Pre-Production

Three female movie producers and associates discussing their pre-production strategies.

Pre-production is the planning phase of video production, where all the automated logistics, scheduling, and coordination happen. If you supercharge your video production business with AI, you can easily streamline the entire pre-production process to improve efficiency.

Implementing artificial intelligence in pre-production can help you automate repetitive tasks, reduce errors, and make better decisions based on data.

It also allows for better collaboration and communication among team members, ensuring everyone is on the same page.

By using AI to automate and simplify tasks such as scheduling, resource allocation, and budgeting, you can minimize the risk of delays, miscommunications, and overspending, ultimately leading to a more professional and polished final product.

AI-powered tools like Cinelytic and Wrapbook can help with location scouting and budgeting. You can also use AI tools like Vidico and Vimeo Editor for video planning and strategy.

These tools can analyze your brief, audience, and goals to suggest the most effective video format, length, and style. By using these tools, you can save time, reduce costs, and create videos more efficiently.

4. Automated Casting Process

A cameraman taking picture of an actor during the casting process.

The automated casting process involves using cutting-edge technology to streamline the task of finding and selecting the right talent for your video project.

You can now revolutionize your video production with AI by automating the casting process, making it faster, more efficient, and more effective in identifying the perfect cast for your vision.

Automating your casting process is also essential because it saves you valuable time and resources that would otherwise be spent on manual talent searches and auditions.

By using AI-powered tools to analyze and filter through a vast pool of potential candidates, you can quickly identify the most suitable actors and actresses for your project based on specific criteria such as age, appearance, acting style, and experience.

You can use specialized tools like Casting Droid to match actors to roles based on their profiles and past performances. Tools like MyCastingFile offer AI-driven talent management and casting solutions.

Casting Frontier is another tool that leverages AI to streamline the audition process, and WeAudition connects actors to casting opportunities using artificial intelligence. ReelCrafter provides AI-powered audition management and talent scouting.

By integrating these specialized AI tools, your video production company can handle casting more effectively, ensuring you have the best actors for your project with minimal effort.

5. Actors’ Schedule Optimization

A person holding a film clapperboard with blank sections for title, scene, cut, take, director, director of photography, roll, date, and remarks.

Actors’ schedule optimization is about efficiently managing the availability and time commitments of your cast. AI-powered tools can analyze complex schedules, identify potential conflicts, and suggest optimal shooting days for each actor.

We know that scheduling conflicts can cause delays and budget overruns, so effective management is key to smooth production.

By optimizing actors’ schedules, you can minimize downtime, reduce costs, and ensure a more efficient workflow. This translates to a happier cast and crew, as well as a more successful project overall.

AI can also help you proactively identify potential scheduling issues before they become major problems.

To implement artificial intelligence in your scheduling process, consider using platforms that centralize cast and crew availability, automatically generate shooting schedules based on various constraints, and provide real-time updates.

Tools like StudioBinder offer AI-powered scheduling to manage complex actor calendars. Scenechronize is another tool that uses AI to optimize shooting schedules based on actors’ availability.

Calendly helps with real-time schedule adjustments using AI, and SetKeeper integrates AI to manage and update schedules automatically. You can also use Gorilla Scheduling, which uses AI to plan and optimize shoot days.

Using these tools allows you to focus more on the creative aspects of your project, knowing that the logistical side is handled by advanced AI technology.

6. AI-Assisted Cinematography

Two people work on a film set. The foreground person operates a camera while the background person manages equipment.

Cinematography is the art of capturing visual elements in film, which is crucial for storytelling. If you optimize your video production business with AI, you can revolutionize how we approach cinematography.

AI-powered tools can help with camera positioning, shot composition, and even lighting, enhancing the overall visual quality of your projects.

According to the Social Shephard, 90% of people use mobile devices (smartphones and tablets) to consume video content, making well-crafted cinematography essential to produce visually appealing videos optimized for all handheld devices.

Artificial intelligence can also help you achieve consistent, professional-looking shots efficiently. This is especially important as more viewers consume video content on mobile devices, where quality and clarity are crucial for engagement.

Specialized tools like Matterport use AI to assist with camera tracking and shot planning. Cinelytic provides AI-driven insights for shot composition.

Other tools like Ashampoo Photo Optimizer leverage AI for real-time shot optimization. Additionally, DaVinci Resolve incorporates AI for advanced editing and visual effects.

Experiment with these AI-powered tools to discover new ways to create captivating visuals and elevate your video production.

7. AI-Powered Video Editing

Two video editor editing a video clip on a desktop.

Video editing with AI is the process of using artificial intelligence to streamline and enhance your post-production workflow. Efficient video editing is also crucial for meeting deadlines and delivering high-quality content to clients.

AI-assisted video editing is a game changer, and this is why developing in-demand AI skills is essential for staying competitive in the industry.

Artificial intelligence can significantly speed up your editing process, allowing you to focus on the artistic aspects of your project. This means faster turnaround times, increased productivity, and, ultimately, a more profitable video production business.

You can utilize several advanced tools, such as Adobe Premiere Pro, that offer AI-driven features for automating edits and enhancing footage. Magisto is another tool that uses AI to create professional video edits quickly.

Lumen5 leverages AI to turn text content into engaging videos, and Pond5 provides AI-powered search capabilities to help you find the perfect clips. Runway ML uses AI for real-time video editing and effects.

By integrating these tools, you can streamline your editing process, enhance your videos’ quality, and stay ahead in the competitive world of video production.

8. Color Grading

A female photographer color grading her images on her camera while a color wheel is laying on the table.

Color grading is the process of enhancing the visual aesthetic of your video by adjusting colors, contrast, and saturation. Vibrant visuals are key to captivating your audience.

As per a Forrester report, users spend up to 20 times longer on live videos on social media platforms than on-demand content.

Artificial intelligence can be a powerful tool in this process, not only for video production but also for game development with AI, where visually stunning graphics are essential. Effective color grading creates a cohesive look and feel, evokes specific emotions, and enhances the overall viewing experience.

You can supercharge your video content creation with AI tools, such as Final Cut Pro, which offers auto color grading features that can match shots and apply complex color adjustments.

 Colourlab AI is another tool that uses machine learning to achieve professional-grade color adjustments. LUTCalc helps create custom look-up tables using AI, and Filmora incorporates AI to enhance colors and add cinematic effects.

By integrating these powerful tools, you can ensure that your videos are visually striking and maintain a consistent look. This approach not only saves time but also elevates the overall quality of your video projects.

9. Visual Effects

A female actor holding a clapboard to create a visual effect.

Visual effects (VFX) are the process of creating or manipulating imagery outside of live-action shooting to enhance the visual impact of your videos.

With artificial intelligence, you can now create stunning, professional-grade effects that elevate your video content and captivate your audience, making your AI-powered digital products stand out in the competitive market.

Video editing with AI also gives you the freedom to create visually striking and memorable content that engages viewers and effectively communicates your brand message.

As per Content Marketing Institute, over 71% of B2B marketers use video creatives to drive their sales and marketing, highlighting the demand for impactful visual content.

To integrate AI into your VFX workflow, explore tools that offer features like object removal, rotoscoping, motion tracking, and even deepfake generation.

Tools like Deep Art Effects and FXGuru can analyze your footage and suggest the best visual effects. You can also use AI tools like NVIDIA Omniverse and Adobe After Effects for more advanced VFX and motion graphics.

Additionally, AI tools like DeepMotion and Unity can also be used for simulation to create immersive experiences, even in motion pictures.

10. AI-Assisted Voiceover

A female voiceover artist sitting at a table in front of a microphone and a laptop.

High-quality voiceovers are essential for bringing your videos to life and connecting with your audience. AI-assisted voiceover is the use of artificial intelligence to generate realistic and engaging voiceovers for your videos.

While optimizing your video production business with AI, you can leverage this new technology to offer a wider range of voice options, accents, and languages to your clients.

In fact, this could even be a lucrative addition to your services, making it one of the best AI side hustles in the creative industry.

AI-powered tools can generate voiceovers in a fraction of the time and cost of traditional methods, allowing you to produce more content and reach a wider audience.

To incorporate AI into your voiceover production, consider using platforms that offer text-to-speech conversion, voice cloning, and even emotional voice modulation.

Tools like Google Text-to-Speech, Amazon Polly, and IBM Watson Text-to-Speech can help with this. You can also use AI tools like Descript and Resemble AI for more advanced voiceover editing and customization.

These AI-powered platforms offer features such as realistic voice synthesis, emotion and intonation control, and script-to-speech conversion.

11. Subtitles or Closed Captions

An entire set of video editing and subtitling software displaying on two monitors.

Subtitles or closed captions are text versions of the spoken content in your videos displayed on-screen. Subtitling makes your content accessible to a broader audience, including those who are deaf, hard of hearing, or watching videos in sound-sensitive environments.

AI video editing tools can now generate accurate and synchronized captions and enhance the reach and impact of your video production business.

According to the 2024 video marketing statistics report by Gudsho, average consumers prefer live videos over recorded videos on video distribution platforms like YouTube.

Investing in AI-powered subtitles or closed captions can help you reach a wider audience and improve engagement, especially for live videos. AI-powered tools can automate the subtitling process, saving you time and resources while ensuring accuracy.

Tools like Trint and Sonix have an auto-captioning feature. You can also use AI tools like Kapwing and Nova AI for more advanced transcription and captioning.

You can even use Rev AI and Otter AI, which offer features such as automatic speech recognition, multi-language support, and caption formatting options.

These tools can help you create professional-looking subtitles and captions quickly and easily, making your videos more inclusive and engaging for all viewers.

12. Real-Time Video Analytics

A video editor checking the analytics of his video performance on a desktop.

Real-time video analytics is the process of analyzing video content as it is being streamed or broadcasted, providing valuable insights into viewer engagement, behavior, and preferences.

AI algorithms of new-age video analytics tools can help you gain a deeper understanding of your audience and optimize your content to maximize its impact and reach, especially in the world of AI in social media.

According to the 2023 Sprout Social Index™ Report, over 51% of consumers used YouTube to find and get reviews of the product that they are willing to buy.

AI tools can help you create and promote more effective video content that drives sales and revenue.

By using AI-powered video analytics tools, you can easily track metrics such as viewer retention, engagement, and sentiment in real-time, enabling you to make data-driven decisions to improve your video content and better serve your target audience.

You must use platforms that offer features like facial recognition, object detection, sentiment analysis, and automated transcription.

Explore options like Wistia, Vidyard, Tubular Labs, and Conviva, which can deliver a deeper understanding of your audience. Integrating these tools into your workflow can provide valuable insights.

Top 5 Benefits Of Using Artificial Intelligence In Video Production

Using AI in video production is beneficial not just for video production companies but for every video content creator. AI technology can significantly enhance the efficiency, creativity, and effectiveness of your video projects.

Here are the top five benefits of operating a video production business with AI:

  • Enhanced Creativity: AI-powered tools can generate script ideas, suggest visual styles, and even compose music, sparking creativity and helping you create unique video content.
  • Automated Editing: AI can automate tedious editing tasks, allowing you to focus more on the creative aspects. This speeds up the production process and ensures consistency in the final output.
  • Enhanced Visual Effects: AI can generate high-quality visual effects that were previously time-consuming to create. AI-powered VFX tools make it easier to produce stunning, professional-looking videos.
  • Improved Video Quality: AI-assisted tools can optimize video resolution, reduce noise, and enhance colors and contrast, resulting in higher-quality final products.
  • Personalized Content: AI can analyze audience data and preferences to help you create targeted, personalized video content that resonates with your viewers.

The advantages of artificial intelligence extend beyond the video production industry, with applications in various sectors, such as e-commerce businesses with AI, where personalized product videos are transforming the shopping experience.

A lady holding a clapboard in front of a movie camera.

Top 5 Challenges Of Using Artificial Intelligence In Video Production

While AI has the potential to revolutionize the video content creation process, there are some obstacles that video production companies may face while implementing it.

Whether you’re focused solely on video content creation with AI or exploring new tools for your retail business with AI, understanding these challenges is crucial for successful implementation. Here are the top five challenges of using artificial intelligence in video production:

  • Lack of Creativity: While AI can automate repetitive tasks, it may lack the creativity required for video production. AI algorithms may not be able to understand the nuances of human emotions, humor, and storytelling.
  • Ethical Concerns: AI-generated content, such as deepfakes, raises ethical questions about authenticity and potential misuse. It’s essential to use AI responsibly and transparently.
  • Bias and Unfair Outputs: AI algorithms rely on vast amounts of data to learn and make decisions, but if the data is biased or of poor quality, it can lead to inaccurate or unfair results.
  • Data Security: AI tools often require access to large amounts of data, raising concerns about privacy and security. You’ll need to implement robust security measures to protect your data and that of your clients.
  • Overdependence: Overreliance on AI can lead to a loss of human skills and creativity. Balancing AI capabilities with human input is essential for maintaining originality and innovation.

Video production companies need to carefully consider these challenges and develop strategies to overcome them. By doing so, they can leverage the benefits of AI while minimizing the risks associated with it.

Will AI Replace Humans In Video Production?

No, AI will not replace humans in video production. The role of artificial intelligence in video production is to assist and augment human capabilities, not replace them.

AI can help automate repetitive tasks, analyze data, and provide insights, but it cannot replicate the human touch, emotion, and creativity that is essential in video production.

According to an Optin Monster report, 66% of online marketers generated qualified leads through video content and video marketing, highlighting the value of human-driven creativity in producing engaging content.

While AI video editing tools are becoming increasingly sophisticated, they still lack the emotional intelligence and nuanced decision-making that humans bring to the table.

AI can automate tasks, streamline workflows, and even generate ideas, but it can’t replicate the human touch that makes videos truly resonate with viewers.

Just as entrepreneurs who want to build an AI startup from scratch rely on a combination of AI technologies and human ingenuity, the future of video production lies in the same collaboration between AI and human professionals.

Final Note: Fast-Pace Your Video Production With AI

Just as AI is transforming various industries worldwide, from the implementation of AI in customer service to the creation of new AI jobs for non-technical skills, it is reshaping the video production landscape as well.

As per the 2024 Demand Sage report, the global live-streaming market will touch an operating revenue of $252.76 billion by 2029, highlighting the immense potential for harnessing the power of AI to create compelling, efficient, and impactful video content.

AI is revolutionizing the entire content production landscape, offering new opportunities for your video production business with AI. So, don’t be afraid to experiment, learn, and adapt; the rewards are well worth it!

FAQs

Can you use AI to make a video?

Yes, you can absolutely use AI to make a video. There are many AI-powered tools available that can help you with various aspects of video creation, from scriptwriting and storyboarding to editing and even voiceovers.

Is there an AI tool for video editing?

There are numerous AI-powered video editing tools available, such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, Magisto, Kapwing, and Lumen5. These AI-powered tools offer features like automated editing, scene detection, color correction, and audio enhancement.

Can ChatGPT generate and edit videos?

While ChatGPT (4 or the newest 4o) is primarily a language model designed for text-based tasks, it can indirectly contribute to video production by generating scripts, ideas, or even voiceover text. However, it cannot directly generate or edit videos. OpenAI announced their AI video maker called SORA, although the launch date is still undisclosed.

How does AI-generated video production affect the job market?

AI-generated video production is expected to create new job opportunities while automating certain tasks. While some traditional roles might be replaced, new roles focused on AI tool management, creative direction, and data analysis are likely to emerge. The key is to adapt and acquire new skills to stay relevant in the evolving landscape.

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